So you get lucky and your site is doing well and you want to add attributes to it which are not supported inside Wix, or need a significant overhaul. You’ve outgrown your website.
When this occurs it is very tricky to transfer your content away from Wix. In the event that you needed a WordPress based website you can keep all of your articles and apply another theme, or a customised motif (that is effectively a layout). Your site looks completely different but you do not need to re-enter your content. There’s work to be done since they all have their own way of functioning picture sizes in various slots, when you change topics, but you may keep all of your content.
If you believe you may outgrow Wix, possibly a complete web development is out of your budget right now, but remember to factor in that possible price later on. Wix Isn’t Free
Wix is a really attractive initial platform as the base offering is completely free. It’s a very effective sales technique that gets customers in the doorway. Mailchimp use a similar procedure but Mailchimp doesn’t allow access to automated email sequences inside their base supplying to you — this is an essential part of marketing.
Together with the free plans you’ve got best email hosting branding on your website, and the little icon shown in the browser bar will be a Wix logo. You also can not add in Google Analytics tracking until you get onto a premium plan.
When you begin adding functionality Wix comes with an’app store’ so you may select which programs to use. There’s plenty of apps and lots of start with a’freemium’ offering with functionality provided at a cost so head back to this website short and factor in.
The most significant cost of using Wix for many people is a hidden one. It is the cost of websites built by consumers who might not know what makes a site actually work, so it doesn’t get found, or it does not function. That lack of functionality is most likely costing you business.
I evaluate this reduction of business to a garage owner who had a cheap website built several decades ago. It could not be found. Live he was inundated with work Every time a new site and offsite business listings were put. If you envision he constructed that site in Wix (like some of his opponents have) without comprehending the important elements of search engine visibility, the situation below is an extremely conservative estimate of the amount of work lost:
Average workshop job is $200
Old website was live for 4 years = 4 x 10400 = 41600
That cheap site has cost him $41600 in lost earnings during 4 years.
In the USA, the ordinary vehicle repair cost in 2011 was 305.56, and I could safely assume that more than 1 job per week is earned as a consequence of being found on line. You can then consider the total customer value using servicing, street fitness evaluations and more, it’s perfectly possible to think that this website that is inexpensive cost him a lot more.
Utilizing Wix can cost you 317,782.40 in lost revenue. Learn why…
It is possible to construct a nice revenue generating website using the Wix platform. The biggest difficulty with Wix is that it makes it effortless to create a website that you believe is great and it’s given the perception of having a site when that is far from the truth to a great deal of folks.
Sites are not brochures and they shouldn’t be treated like that.
To bring revenue from a site you need to think of it as an internet presence, ticking all the ideal boxes, and spend time and money to get it right.
Would you manage to lose $317,782.40 into your company?
If you’d like independent help with your site brief, or need a health check done on your internet presence, get in touch today.
I have closed the comments on this post for a couple of reasons.
1: Some of those comments are soooo negative — we could all have views. I’m not a web developer the vast majority of my time, I am a marketer. Wix may have improved some of the details of this article, and as Wix isn’t my market its details that were not in the best interests of my time to upgrade.
Some of the smaller details of this blog article might have been superceded using Wix improvements, but complete my sentiment stays the same as I’ve seen it happen a lot of times… If you understand what you are doing for electronic advertising, Wix might be a good alternative, but should you use it in order to throw up a basic site without learning a bit about digital marketing fundamentals and SEO you’re likely to be putting up a website that might cost you more in lost revenue than the money you saved by not hiring an expert….but everybody has different circumstances and finances.